Content Strategy
CONTENT THAT EARNS ITS PLACE
RATHER THAN FILLS SPACE
Should you still create content in a world where Ai is trying to answer questions directly in the search results?
If you only create content for SEO purposes, then the answer is no. If you are producing content that is genuinely useful to your audience, from awareness of your brand through to conversion and post-conversion needs? Then your content should still be accessible and should still be useful. A good content strategy understands what the audience needs and how what the brand offers aligns with that need. It understands where the content should be distributed and how to get the most out of a single piece of content through multi-platform distribution.
WHAT’S INCLUDED
Content strategy that does the work, from audit through to a plan your team can actually use.
How it works
What’s already on the site — pillar content and supporting content. What should stay, what should merge, and what no longer earns its place?
What’s working for competitors, and what gaps exist in their strategy that your brand can exploit?
The hub document any content strategy is built from — a deep dive into the keywords and topics that satisfy your audience’s interests.
Keywords clustered into topics and prioritised by what the brand wants to own — a plan your content team can pick up and run with.
Hands-on support for content production, or detailed briefs to guide the output your team creates.
Becoming an inevitable answer means repurposing long-form content into short-form video, YouTube, LinkedIn articles — wherever your audience is searching.
When should content go live, and how do we draw attention to it? A plan for where and when to post for maximum reach.
NEED SOMETHING MORE?
Don’t limit your content to just your blog, with social search you can take SEO theory and apply it to social channels to ensure that your content appears everywhere where there is a search bar.