Connecting Marketing Strategies to Customer Search Journeys
Search is no longer reserved just for Google, which means rankings and brand awareness are no longer enough.
You need to be an inevitable answer wherever your audience is finding their information, so that you are the inevitable choice.
That involves connecting SEO with brand, connecting social with search, and producing content that people want to read, but machines can read.
I produce connected search strategies in a language you understand.
How I have helped brands & teams
Connected Search Strategy
SEO isn’t dead, but Ai does change everything. Traditional marketing teams and digital teams need to work together to drive real growth in an Ai world.
I work with brands to produce connected search strategies that facilitate being found across search engines, social platforms, and Ai with the audience at the heart of it all.
On-Site Audit
Competitor Landscape
Multi-Platform Topic Research
Building Search Ecosystems
Defining Priority Categories
Opportunity Analysis
I build search and discovery ecosystems around ownable categories, creating a lift and shift strategy that creates a foundation of authority categories to build your brand on.
SEO Strategy & Implementation
Starting with an audit, we can understand what is working, what isn’t, and what is in a place to grow.
A technical foundation is the chassis of a website; a strong base means you can fine-tune and add more power and know your website can handle it.
Can you be found?, Can you be crawled? And can you be indexed?
SEO Audits
Technical SEO Recommendations
On-Page recommendations
Optimisation opportunities
Internal linking opportunities
Content Strategy & Production
SEO has given content a bad name. In an Ai search world, producing content for the sake of it won’t move the needle.
I take content back to your business and back to your audience. That means laddering the strategy back from your solutions to the customer problem. Content is the engine of your website and it’s where we generate the momentum.
What expertise should we be getting across? What can we produce to create a support network for your core commercial pages? What can we produce that actually solves your customer problems?
Content Audits
Keyword Universe Research
Content Plan
Content Briefs / Optimisation / Production
Content Reporting
Social Search Consultation
Search journeys can start on social platforms, and social content can be pulled into traditional search and Ai results.
With an extensive background in search and using social insights to create content that matters to audiences, I can:
Work with social teams to introduce search elements into asset optimisation to rank within social search
Work with search teams to influence social content that will pull into platforms such as Google
Training, Mentoring & Conversation Starters
Training and mentorship is a passion of mine; some of my more rewarding career highlights have been working to upskill and mentor team members to add strings to their bow.
I can facilitate conversations between in-house and agency teams, such as SEO, Social, and Marketing, to help create more connected strategies.
I can also do training sessions to implement search into non-traditional search roles, or help SEOs understand how the wider social search universe or brand building can benefit traditional SEO methods.
Client/Agency Relationships
I pride myself on building trust with colleagues and with in-house teams.
I can help agencies understand the in-house client relationship better with over 12 years of experience working in-house alongside numerous agencies.
Likewise, I can advise in-house teams for how to get the most out of your agency relationships.
I’ve spent most of my career leading calls on both sides of the table and understand how to build trust both ways.