Multi-Platform Search Strategy
BE FOUND EVERY STEP OF THE SEARCH JOURNEY
Search is no longer just Google. A multi-platform search strategy builds an ecosystem around ownable topics, ensuring your brand appears wherever your audience is looking, from search engines to social platforms to AI.
Modern search is where expertise meets influence ACROSS MULTIPLE CHANNELS
WHAT’S INCLUDED
Every connected search strategy is built around the brand, your audience and your category. There is no one-size-fits-all template, because if your brand is the same as everyone else, how do you expect to stand out?
How it works
Digging into the data to understand the search opportunity around your current website. What can your brand own? What’s missing that could drive the strategy forward? Which areas are on the cusp of contributing more?
Once I understand the focus category/topic, I define the audience, their needs, their day-to-day challenges and their goals. What do we need to appear for, and where do we need to appear to get in front of them.
Who is winning in this area? What do they have that you don’t? What is the gap between where we are and where we want to go?
What is our way in, the overarching strategy for how to win in this category/topic by tying your brands goals to your customer goals.
Creating a multi-platform keyword universe and mapping the full journey from awareness to consideration to conversion. What supporting content benefits the category? What fills the gaps between interest and purchase?
When we know what to create, we plan where it should live and how it should be optimised — including repurposing across platforms for a less fragmented brand experience.
Digital PR, creator strategies, expert commentary, external content. Drawing outside attention and trust to the brand’s category.
Impact-based metrics that show the benefit of the work — brand search uplift, ranking improvements, conversions, social engagement and more. The KPIs that matter to you.