Experience & Case Studies
A hands-on organic growth professional with over 15 years of experience working in search, connecting SEO, content marketing, and social media for both multichannel retailers as part of an in-house role, and in agencies working across various industries, including ecommerce, B2B, hospitality, and more.
I firmly believe that modern search is the art of tying together search strategies across SEO, content marketing, social media, and feeding into the core brand goal of being more discoverable wherever the user starts their journey.
I have managed SEO projects that have delivered strong organic growth and market-leading search visibility. I believe that my time working in-house has given me a commercial focus and approach to the work I have done agency-side, alongside helping me to convey complex search issues to stakeholders in a language anyone can understand.
BRANDS I’VE
WORKED WITH
GO Outdoors
Freemans (FGH)
Rab / Lowe Alpine
Decathlon
JD Sports
SIXT
Bacardi
Capital One
LloydsPharmacy
Shark/Ninja
& many more
Work Experience
Oct 24 – Present
Rise at Seven
Senior Strategy Lead (Agency)
Taking the original Rise strategy process as a foundation and helping to develop it for a changing search landscape. Crafting multi-platform search strategies across SEO, digital PR, content and social media. Helping brands understand how search works across multiple platforms and can help future-proof your online presence in a changing search landscape.
Alongside strategy work, I help internal teams ladder into that strategy while offering mentorship and training on how to understand the impact of the work being carried out across digital PR, social and content marketing.
I have developed a number of tools, processes & ways to visualise the search landscape to help brands understand the opportunity at hand.
View full case study (coming soon)
May 24 – Oct 24
Freemans (FGH)
SEO Channel Manager (In-House)
Leading the SEO channel for Freemans.com
During my time at Freemans I have endeavoured to improve the visibility and understanding of SEO within the business and how it impacts and can be impacted by other teams. This in turn, lead to buy-in for the changes I knew I would need to make.
I championed search beyond search engines within the business and introduced Freemans to how trends on social media could impact organic search and create a fuller customer funnel. A huge opportunity for a fashion retailer.
View full case study (coming soon)
Apr 21 – May 24
Rise at Seven
Senior Strategist
& Client Services (Agency)
Working directly with existing clients and new business to define initial search strategies, analysing a websites needs and working with internal teams to ensure the work produced is focussed on growth for the client.
Keeping on top of industry trends and developing processes and strategies to upskill internal teams and provide clients with sector specific insights.
Account management over a number of large brand clients. Being the face of the agency for that client and liaising with internal teams to ensure work is delivered on time and reporting on the impact of that work.
View full case study (coming soon)
Jan 20 – Mar 21
The SEO Works
Senior SEO Account Manger (Agency)
The role encompassed both account management and hands-on SEO delivery work. Working with clients in verticals such as ecommerce, student lets, gambling and B2B. From onboarding to retention, I was tasked with defining the SEO strategy, leading client calls and creating reporting dashboards to show the impact of our work. On larger accounts I would work alongside and brief junior team members on the work that needed to be carried out.
Clients Included: Decathlon, Rab, Lowe Alpine, Tower Pharmacy, D2L (international), Goodwin Racing, True Student Living and more.
View full case study (coming soon)
Oct 08 – Jan 20
GO Outdoors Ltd
Organic Growth – SEO & Social (In-House)
Owning and managing organic growth for the GO Outdoors brand across both SEO and social media. I was part of the business from their first £10k revenue week online through to their first £1 million revenue month and beyond, helping the website grow over my time there. The role included hands-on optimisation alongside harnessing relationships with internal stakeholders and external agencies, and being the in-house consultant and champion for all SEO related matters.
Nov 19 – Present
Dog Friendly Sheffield
Owner (Personal Project)
Created and launched a website and social media community for dog owners in Sheffield and the nearby Peak District region. The website aims to list all the dog friendly locations in the area while working with local businesses to help promote them.
Creating this website in my spare time gave me chance to test out SEO theories while also working on areas of digital marketing that didn’t come into play in my day to day job such as social community growth and management and digital PR style outreach.
View full case study (coming soon)
Got a question?
Drop me a message. Let’s talk.