SEO Strategy & Implementation
BUILD THE FOUNDATION
THAT EVERYTHING ELSE STANDS ON
Search has gone through its biggest shakeup ever. The introduction of AI, and the move toward a more conversational style of search means that some SEO strategies might not be able to keep up.
There’s a lot of talk about GEO and SEO, but technical and on-page SEO remain the foundation of your website’s performance. I’ve worked in SEO for over 18 years and have seen the good, the bad, and the ugly for both SMEs and £multi-million businesses.
WHAT’S INCLUDED
The technical and on-page SEO foundation your website needs to perform, whether that’s a one-off audit or ongoing hands-on support.
The Process
What is our current benchmark to build from, and what is the overall health of the website? Can it be crawled, indexed and understood the way the brand wants?
What topics is the website associated with? Understanding what AI knows about your brand and what sources it looks at is key to improving AI-driven results.
A business impact-driven list of SEO/GEO changes, working with development queues to prioritise tasks that deliver real impact.
Whether in-house teams need ongoing support or hands-on execution — I’m happy to deliver the day-to-day work involved.
SEO often sits in a silo. I help surface data that benefits other teams — demand signals, trends and popular topics other departments can use. Putting search insight at the centre of your business strategy.
Clear reporting on the metrics that matter most to your brand: rankings, traffic, conversions, and AI visibility, explained without the jargon.
Once the foundation is solid. We can look at connecting your search strategy to other platforms with content audits, Google Shopping, Google Business Profile, and repurposing content for social.
NEED SOMETHING MORE?
Consider a multi-platform search strategy that looks at connecting strategies across channels with search at the heart of the thinking, helping to build brands and future-proof against organic changes.