SOCIAL SEARCH CONSULTATION
WHERE YOUR AUDIENCE SEARCHES BEFORE THEY SEARCH
Search journeys don’t always start on Google, sometimes they start on TikTok, YouTube, Instagram or Pinterest. Search strategy can help your social content rank within the platform and get pulled into Google search too. Appearing no matter where the search starts is the heart of being an inevitable brand.
WHAT’S INCLUDED
Optimised social content that earns its place in search results, not just the feed.
How it works
Your keyword universe should factor in other platforms and the SERP features that pull from them into Google search, giving you an extra chance to rank alongside your written content strategy.
Opening the conversation between social and search teams, so your on-site and social content start tying together instead of working in silos.
Briefs that show your social team what keywords to include and how to optimise content for better search performance across platforms.