18+ YEARS building brands through search

Taking the original Rise strategy process as a foundation and developing it into a set of repeatable processes & tools for a changing search landscape. Crafting multi-platform search strategies across SEO, digital PR, content and social. Helping brands understand how search works across multiple platforms and future-proof their online presence.

Working directly with existing clients and new business to define initial search strategies, analysing website needs and working with internal teams to ensure work is focused on growth. Account management across a number of large brand clients — being the face of the agency and reporting on the impact of work.

Alongside strategy work, I help internal teams ladder into that strategy while offering mentorship and training on understanding the impact of work across digital PR, social and content marketing.

Leading the SEO channel for Freemans.com — improving visibility and understanding of SEO within the business and how it impacts and is impacted by other teams. Championed search beyond search engines and introduced Freemans to how social media trends could impact organic search and create a fuller customer funnel.

Account management and hands-on SEO delivery across ecommerce, student lets, gambling and B2B verticals. From onboarding to retention — defining SEO strategy, leading client calls and creating reporting dashboards to show impact of work.

Clients included: Decathlon, Rab, Lowe Alpine, Tower Pharmacy, D2L (international), Goodwin Racing, True Student Living and more.

Owning and managing organic growth for GO Outdoors across SEO and social media. Part of the business from their first £10k revenue week online through to their first £1 million revenue month — helping the website grow significantly over 12 years.

Hands-on optimisation alongside managing relationships with internal stakeholders and external agencies, and being the in-house consultant and champion for all SEO matters.