What I do
MAKING BRANDS INEVITABLE
Search is no longer just for Google, that means organic rankings and brand awareness are no longer enough for your brand. You need brand inevitability.
To become the unavoidable choice, you need to be an inevitable result wherever your audience is looking. That involves connecting brand, search and culture while producing content that people want to read, but that machines can read. I produce connected search strategies in a language your boss understands.
Understand what’s working, what isn’t, and where the real opportunities are hiding.
Build a connected plan that ties brand, search, social and content into one ecosystem.
Deliver in a language your team and your boss understands with clear priorities and measurable outcomes.
MULTI-PLATFORM SEARCH STRATEGY
SEO isn’t dead, but AI has changed how brands have to think about online visibility. I work with brands to produce connected search strategies that facilitate being found across search engines, social platforms, and LLMs with the audience at the heart of it all.
- On-Site Audit
- Competitor Landscape
- Multi-Platform Topic Research
- Building Search Ecosystems
- Defining Priority Categories
- Opportunity Analysis
SEO STRATEGY & IMPLEMENTATION
A technical foundation is the chassis of a website. Starting with an audit, I understand what is working, what isn’t, and what is in a place to grow. Can you be found? Can you be crawled? Can you be indexed?
- SEO Audits
- Technical SEO Recommendations
- On-Page recommendations
- Optimisation opportunities
- Internal linking opportunities
CONTENT STRATEGY & Production
SEO has given content a bad name. I take content back to your business and your audience — laddering the strategy from your solutions to the customer problem. Content is the engine of your website and it’s where we generate the momentum.
- Content Audits
- Keyword Universe Research
- Content Plan
- Content Briefs / Optimisation /
- Content Production
- Reporting
SOCIAL SEARCH CONSULTATION
Search journeys can start on social platforms, and social content can pull into traditional search and AI results. It’s never been more important to have a cultural way into your category. I bridge the gap between search and social teams to create content that works everywhere.
- Social search audit
- Asset optimisation for search
- Cross-platform strategy
- Search & social team alignment
- AI results optimisation
WORKSHOPS & TRAINING
Training and mentorship is a passion of mine. I can upskill teams, facilitate conversations between in-house and agency, and implement search thinking into non-traditional roles — some of my most rewarding career highlights.
- Team training sessions
- 1-1 mentorship
- Agency & in-house alignment
- Cross-functional workshops
- Search for non-search roles
Building Client/Agency Relationships
I pride myself on building trust with colleagues and with in-house teams.
I can help agencies understand the in-house client relationship better with over 12 years of experience working in-house alongside numerous agencies.
Likewise, I can advise in-house teams for how to get the most out of your agency relationships.
I’ve spent most of my career leading calls on both sides of the table and understand how to build trust both ways.